About Marketing Solutions, Inc.
1208 South Chavez Street, Suite A
Burbank, California 91506
Tel.: 818.842.9688
Cell: 310.713.0241
terry@aboutmarketingsolutions.com

Terry Soto is President and CEO of About Marketing Solutions, Inc. (AMS), a Burbank, California-based strategy consulting firm which specializes in the U.S. Hispanic market. She is a well-respected voice among Fortune 500 companies which she helps formulate the required strategies, organizational structures and cross-functional competencies to accelerate and sustain profitable Hispanic market growth. Terry's cross industry consulting expertise spans companies like Wells Fargo Bank, Citibank, Coca Cola, Levy's, Kraft Foods, Walgreens, Dean Foods, Disney Consumer Products, Food Lion, Universal Studios Television, AutoZone, United States Postal Service, Ringling Bros., T-Mobile, Absolut Vodka, Verizon Wireless and others.

Terry is the author of Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative in which shares her consulting frameworks and processes for creating effective Hispanic business strategies. She also co-authored Grow with America: Best Practices in Ethnic Marketing and Merchandising, an actionable resource to the food retail and CPG industry.

Terry regularly guest lectures on Hispanic market strategy development at Pepperdine University Management School of Business where she earned her MBA. She is also a frequent speaker at corporate and industry conferences, is a sought after resource among trade publications and is a valued partner to the American Marketing Association for which she creates workshops on Hispanic strategy in key U.S. markets.

Prior to founding About Marketing Solutions, Terry was Managing Partner / VP of Strategy and Client Services at cruz/kravetz:IDEAS, where she planned and implemented Hispanic Marketing Strategies for Harris Bank, MoneyGram, Kraft Foods, Campbell Soup Company, El Pollo Loco, Lincoln-Mercury, Mexicana Airlines, Pennzoil Motor Oil and others. Previously, Terry was at Chiat/Day Advertising where she became the first British-trained Hispanic Account Planner supporting brand and regional strategy for the Nissan Pathfinder and Truck models.

Terry started her career in motion picture marketing research working for The National Research Group and later Lieberman Research Worldwide, and Research Resources, Inc., where she participated in the design of AC Nielsen's first Hispanic enumeration study to measure U.S. Hispanics' television viewing habits.

Terry is a native of Guayaquil, Ecuador and is completely bilingual and bicultural. Her passion is traveling and immersing herself in the diverse cultures found in the many countries she has visited over the years; "It is a constant source of inspiration for maintaining compassion, creativity and optimism in my life and profession."