Below is a collection of articles on Hispanic marketing strategy that I've published. Due to copyrights, some articles may send you to an outside website that requires a brief registration to access the articles. 

PDFs may require a completed request form. Upon completion of this form the document will be emailed to you. Check back often to read new articles.

• Hispanic Segmentation Made Simpler
• How Hispanics Learn Unhealthy Eating in the U.S.
• Cultivating Customer Satisfaction Strategies For The Hispanic Market
• Marketing y Medios: La Curacao Cashes In
• Retailing Today: Publix Expands Hispanocentric Sabor Supermarketings
• Are Retail Walk-in Clinics a Cultural Challenge or Opportunity?
• Hispanic Market Entry Strategies, Well Fargo Bank Case Study, June 2006
• Hispanic Market Entry Strategies, Harris Bank Case Study, July 2006
• Are You Focusing on Hispanic Market Metrics that Management Cares About?
• Get Ready for the Culture Clash 2006
• Get Ready for Culture Clash 2006 Part 2
• Setting Hispanic Market Share Objectives? Look Beyond Population Numbers.
• Why Didn't Our Hispanic Marketing Campaign Work?
• Are Hispanics Raising the "Customer Service" Bar?
• Having a Spanish-Speaking Organization Means Changing the Rules of HR
• Are Stereotypes About Minorities and the Internet Still Alive and Well?
• Hispanic Event Marketing - Hitting Community Hot Buttons
• Are Big Retailers Being Smart About How They Expand Their Hispanic Marketing Strategies?
• Is Niche Retailing Becoming More Proactive?
• Are Retailers Properly Targeting English-Dominant Hispanics?
• Does Your Retail Brand Habla Español?
• Swaying the Hispanic Vote - Integrated Hispanic Marketing at Its Best
• Building Bridges to the Hispanic Community
• Mexican Manufacturers Following Customers North
  
• To Organize or Not to Organize Around a Multicultural Strategy
  
• Still Making Sense: Timeless Ethnic Merchandising Best Practices, Part 3
  
• Still Making Sense: Timeless Ethnic Merchandising Best Practices, Part 2
  
• Still Making Sense: Timeless Ethnic Merchandising Best Practices, Part 1
  
• Ethnic Assortment and Merchandising Still Present Significant Challenges
  
• Does Your 'American' Brand Need Bilingual Labeling?
  
• Ethnic Groups Unswayed By Low Carb Food Trends