About Marketing Solutions : Case Studies

Overview Kraft Foods Ringling Bros BBVA Bancomer Harris Bank Universal House Foods Coca-Cola La Opinión	How our strategy work has contributed to Hispanic market success for companies like yours. These powerful case studies exemplify the kind of broad industry experience we leverage in your favor. Kraft Foods Kraft Foods needed an in-store merchandising strategy to increase penetration of its key brands among U.S. Hispanics. The strategy needed to excite retailers and ultimately move product to the target market. Read More > Ringling Bros. and Barnum & Bailey® The needs for Ringling Brothers and Barnum & Bailey were simple: assess the relative appeal of its show among U.S. Hispanics. Previous advertising and promotions to the target had been tactical and local, not based on a disciplined brand assessment. Most previous efforts had consisted of literal translations of mainstream advertising. Read More > Coca-Cola The supermarket industry is facing significant demographic changes and needs help to attract and retain diverse customer segments. The keys to success: focus on product assortment and merchandising, diversity in staffing, community relations and marketing. Read More > Harris Bank Before deciding to target the U.S. Hispanic market, Harris Bank wanted to know the kind of financial products and services most in-demand by the target market. The bank also needed insight into how it might draw on its existing core competencies to develop the business case, including marketing, pricing, distribution channels and regulatory issues. Read More >	"AMS was instrumental in working with me to develop our strategic approach to integrated ethnic marketing across the Kraft Foods brands." - Katie Torres, Fmr. Director of Ethnic Marketing External Affairs, Kraft Food Previous \| Next "Your expertise on how to appeal to the Hispanic market moved beyond marketing and advertising strategy and into the production of the show." - Ann Rote, Brand Director, Ringling Brothers and Barnum & Bailey Circus- Feld Entertainment Previous \| Next "AMS was instrumental in providing the intelligence to launch and grow Bancomer Transfer Services, Inc. and continues to be a critical member of our strategic team." - Gregoria Reyes, VP Marketing & Operations, Bancomer Transfer Services, Inc. Previous \| Next "AMS helped us develop the business case on which our operational and marketing strategies are grounded." - Ernst Heldring Managing Director, Harris Bank Previous \| Next "The AMS team brought a tremendous depth of experience to Coca Cola and consistently exceeded our expectations through their efforts to deliver the best possible project." - Bill Bishop, President, Willard Bishop Consulting, Ltd., Coca Cola Retailing Research Council Previous \| Next "You always believed in the importance of planning to identify opportunities and trade-offs, and to keep our business focused on the end game." - Will Mandeville, Fmr. Marketing & Operations Director, La Opinión Previous \| Next Articles, Reports & Presentations Are You Focusing on Hispanic Market Metrics that Management Cares About? Get Ready for the Culture Clash 2006 Setting Hispanic Market Share Objectives? Look Beyond Population Numbers. Grow with America - Best Practices in Ethnic Marketing and Merchandising (Report) Best Practices in Ethnic Retailing: Buying to Satisfy a Diverse Market (Presentation) See more

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Overview Kraft Foods Ringling Bros BBVA Bancomer Harris Bank Universal House Foods Coca-Cola La Opinión	How our strategy work has contributed to Hispanic market success for companies like yours. These powerful case studies exemplify the kind of broad industry experience we leverage in your favor. Kraft Foods Kraft Foods needed an in-store merchandising strategy to increase penetration of its key brands among U.S. Hispanics. The strategy needed to excite retailers and ultimately move product to the target market. Read More > Ringling Bros. and Barnum & Bailey® The needs for Ringling Brothers and Barnum & Bailey were simple: assess the relative appeal of its show among U.S. Hispanics. Previous advertising and promotions to the target had been tactical and local, not based on a disciplined brand assessment. Most previous efforts had consisted of literal translations of mainstream advertising. Read More > Coca-Cola The supermarket industry is facing significant demographic changes and needs help to attract and retain diverse customer segments. The keys to success: focus on product assortment and merchandising, diversity in staffing, community relations and marketing. Read More > Harris Bank Before deciding to target the U.S. Hispanic market, Harris Bank wanted to know the kind of financial products and services most in-demand by the target market. The bank also needed insight into how it might draw on its existing core competencies to develop the business case, including marketing, pricing, distribution channels and regulatory issues. Read More >	"AMS was instrumental in working with me to develop our strategic approach to integrated ethnic marketing across the Kraft Foods brands." - Katie Torres, Fmr. Director of Ethnic Marketing External Affairs, Kraft Food Previous \| Next "Your expertise on how to appeal to the Hispanic market moved beyond marketing and advertising strategy and into the production of the show." - Ann Rote, Brand Director, Ringling Brothers and Barnum & Bailey Circus- Feld Entertainment Previous \| Next "AMS was instrumental in providing the intelligence to launch and grow Bancomer Transfer Services, Inc. and continues to be a critical member of our strategic team." - Gregoria Reyes, VP Marketing & Operations, Bancomer Transfer Services, Inc. Previous \| Next "AMS helped us develop the business case on which our operational and marketing strategies are grounded." - Ernst Heldring Managing Director, Harris Bank Previous \| Next "The AMS team brought a tremendous depth of experience to Coca Cola and consistently exceeded our expectations through their efforts to deliver the best possible project." - Bill Bishop, President, Willard Bishop Consulting, Ltd., Coca Cola Retailing Research Council Previous \| Next "You always believed in the importance of planning to identify opportunities and trade-offs, and to keep our business focused on the end game." - Will Mandeville, Fmr. Marketing & Operations Director, La Opinión Previous \| Next Articles, Reports & Presentations Are You Focusing on Hispanic Market Metrics that Management Cares About? Get Ready for the Culture Clash 2006 Setting Hispanic Market Share Objectives? Look Beyond Population Numbers. Grow with America - Best Practices in Ethnic Marketing and Merchandising (Report) Best Practices in Ethnic Retailing: Buying to Satisfy a Diverse Market (Presentation) See more

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How our strategy work has contributed to Hispanic market success for companies like yours.