Terry Speaks....I'm actively speaking at corporate and industry conferences, writing or contributing to articles on Hispanic marketing strategy for a variety of publications and lecturing in top business schools. My most often read written works are Grow with America Best Practices in Ethnic Marketing and Merchandising commissioned by the Coca Cola Retailing Research of North America and my book, Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative, comissioned by Kaplan Business Publishing. Please contact me directly if you are interested in engaging me as a speaker for your next function. |
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About Marketing Solutions, Inc. (AMS) is a management consulting firm which specializes in the U.S. Hispanic market. We're a well-respected voice in Hispanic market strategy consulting, working with Fortune 500 companies to help them create the necessary product and service strategies, achieve efficient organizational alignment and build internal cross-functional competencies to accelerate and sustain profitable Hispanic market success. 
"...not all firms are ready to actually service the Latino customers they attract. It is critical to ensure that you are able to "walk the walk" before you begin to "talk the talk" Terry Soto's book provides a practical, systematic approach to preparing your company to target and serve Hispanic America and to setting realistic goals by which to measure your success."