 I frequently speak at corporate functions and industry conferences. Below is a collection of presentations in PowerPoint that I am happy to share with you. Check back often for new presentations. Click on a presentation, complete the form and I will be happy to email you the file. 2008 LAAA Convention - Ready, Set, Go! Keys to Winning in the Hispanic Marketplace- Request This PDF (1.3 MB) Return on Marketing Investments Webinar 2008 - A Strategic Approach to Assessing and Planning Your Hispanic Market Initiative Graziadio School of Business and Management - Pepperdine University - The Changing Face of America Doing Business in a Digital Age - Are You Maximizing Your Digital Reach Among Hispanics Marketing Financial Services to Hispanics 2007 Conference - Starting Out? How to Succeed by Walking the Walk Before You Talk the Talk The 5th Annual Marketing Foods & Beverages to the Hispanic Consumer - Tailoring Your Hispanic Market Strategy to Align with Your Core Business Goals and Direction The 5th Annual Marketing Foods & Beverages to the Hispanic Consumer - Targeting Distinct Age Groups Among Hispanics to Maximize Impact Creating Right Fit Strategies to Succeed in the Hispanic Market 8th Annual Hispanic Boom Profitable Brand Engagement Strategies - Creating a Right Fit Strategy, Operations, and Infrastructure for Sustainable Hispanic Market Success 2007 NASMD Convention - Build Your Bottom Line by Understanding the Hispanic Shopper ROMI 2007 Conference – Effective Strategic Planning for Sustainable Hispanic Market Success 2007 Consumer 360 Conference - Ready, Set, Go! Keys to Winning in the Hispanic Marketplace ROMI 2007 Conference - Effective Strategic Planning for Sustainable Hispanic Market Success "Grow with America Best Practices in Ethnic Marketing and Merchandising" MarketingProfs
Virtual Seminar 2006: Hispanic Marketing Effective Strategic Planning Processes Kiplinger Online Presentation: Successful Hispanic Marketing A Lucrative
Opportunity for Your Business NASFT - Summer Fancy Food Show 2006: Targeting the Hispanic Market New Opportunities
for Your Business NASFT - Super Retailer Summit II: Best Practices in Ethnic Retailing: Buying to Satisfy a Diverse Market Hispanic Retail 360 Conference & Expo: Building Your Bottom Line: An Integrated Approach to Ethnic & Mainstream Merchandising FMI 2005: What's New in Ethnic Trends? FMI 2005: Ethnic Marketing and Merchandising |
 Marketing to Hispanics provides a roadmap and critical marketing research, assessment, planning and implementation frameworks for successfully shaping Hispanic market entry strategies, including lessons-learned from Walgreens, Wells Fargo Bank, PacifiCare Health Systems and others. Articles, Reports & Presentations |
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