I invite you to email or call me to schedule a no obligation, one-hour courtesy consultation to discuss your specific situation and questions.

Stage 1
At this stage, our objective is to gain clarity around whether or not you ought to take action. This is actually a great place to be. You have probably done some fact finding on the Internet or perhaps attended a couple of Hispanic conferences. Likely you have questions, doubts and optimism about whether or not this market represents an opportunity for your company.

The first place I start with companies in this stage is with an External Assessment. Through this process, I can help you answer important questions that will clarify the short- and long-term impact on your business of taking action, or of inaction. Read more about how I help Stage 1 companies begin understanding their situation for marketing to Hispanics.

Stage 2
At this stage, our objective is to ensure the process considers internal drivers for moving forward like the emergence of new competitors, sales force requests, customer requests or new management bringing their experience with the Hispanic market in-house. This is a critical juncture and one where many managers feel pressured to execute quickly -- many times prematurely-- without first assessing if their organization is ready, willing and able to go to market in this segment and what that really means in terms of strategic, operational and organizational impact.

The first place I start companies at this stage is with an Internal Assessment. I work with your team to assess your company's readiness to target this marketplace and I help you determine how well your company's business model: 1) its strategic focus, 2) its operations and 3) its organizational structure aligns with Hispanic market demands. Read more about how I help Stage 2 companies understand their internal readiness to target Hispanics.

Stage 3
At this stage, our objective is to recalibrate your Hispanic market strategy and implementation plan. Market conditions may have changed and you may have lost your competitive edge. Results are falling short and you're continuously defending a strategy few understand or support. You may even be struggling with obtaining the necessary resources. In some cases, you may have inherited a strategy and aren't sure of its history or its strategic foundation. You may be feeling a bit handicapped, challenged by market dynamics and an organization that is disconnected from its Hispanic strategy.

One way to test this is to ask yourself whether your Hispanic strategy and your company's business model are in alignment. Does the current Hispanic strategy allow for maximizing company strengths? Does it work efficiently? Does it enhance productivity? When you can answer yes to these questions, corporate support will be much easier to achieve, resulting in a strategy that can be more successfully implemented and which optimizes results. By conducting an Internal and External Assessment I can help you identify any inconsistencies with your company's current strategy, where it is in conflict with internal priorities and where it is inconsistent with external market conditions. Read more about how I help Stage 3 companies begin investigating their options for recalibrating their Hispanic initiatives.