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ABOUT US

Staff Meeting

About Marketing Solutions, Inc. (AMS), is a marketing strategy and implementation advisory firm in Burbank, California.

 

We focus on accelerating clients' top-line growth by ensuring careful alignment between a brand’s business objectives, orchestrating collaboration between internal partners, applying a deep understanding of diverse consumer targets, leveraging applicable data analytics, and ensuring contextually relevant, engaging and measurable marketing implementation.

 

We understand that marketing is increasingly challenging and complex especially as marketers attempt to quickly adapt to and adopt new and constantly evolving ways of reaching and engaging diverse consumers. We get that increasingly, budgets are limited, marketing is digital, platforms abound, and data, metrics, and tools are ever more complex.

 

We help marketers facing these challenges to properly apply data analytics and intelligence to guide content marketing efforts, to gain clarity on whether messages are influencing and engaging their audiences, to be more targeted in their selection among the plethora of platform choices, and to be able to measure true ROI against business growth goals.

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For 20 years, we've successfully helped many Fortune 1000 companies maximize marketing impact while minimizing budget inefficiencies because we always keep two things in mind: 1) the business context in which our clients’ brand marketing strategies exist and 2) the importance of looking beyond the marketing organization to help ensure cross-organization support and alignment with marketing strategies and implementation.

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Our approach is holistic and our number one goal after working with a client is to have significantly improved their business condition.

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ABOUT TERRY SOTO

Terry Soto is an executive adviser, author, and speaker and is one of the country’s foremost experts on strategy expansion and business development in new markets.

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For the last 18 years, Fortune 500 companies like Coca-Cola, Citibank, Disney, ALDI, Verizon Wireless, Walgreens, AutoZone, H&R Block, and many others have sought her advice on how to relevantly expand their strategies to grow revenue and gain competitive advantage in multicultural markets.

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Soto is the author of The $3.5 Trillion Advantage – A Marketer’s Guide to Growing Revenue in Today’s America and Marketing to Hispanics -- A Strategic Approach to Assessing and Planning Your Initiative.

She is also a sought-after contributor to U.S. and international business and trade media. 

 

In addition to her extensive public speaking to executive groups across the country, Soto regularly lectures graduate students on revenue growth strategies at Pepperdine University where she earned her MBA.

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Soto is herself an immigrant from Ecuador and grew up in Los Angeles where she currently resides.

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