Terry Soto is CEO and Founder of About Marketing Solutions, Inc. Terry is one of the country's foremost experts on revenue growth strategy and implementation. She works with Fortune 500 clients in the U.S. and internationally to help them connect and market relevantly to their diverse customer segments.
With 30+ years of strategy, planning, marketing, branding, innovation, and customer experience work, Terry has advised a wide range of companies across industries including ALDI supermarkets, Coca Cola, Food Lion, Citibank, Disney Theme Parks, Verizon Wireless, Walgreens, AutoZone, H&R Block, and many others.
Terry's thought leadership has been featured in business and trade media including Forbes.com, MarketWatch, The Huffington Post, CMO Council, Ad Age, American Banker, Supermarket News, and The Shelby Report. As a member of the Forbes Business Council, Terry is a regular contributor to Forbes.com and Forbes Expert Panel. She also lectures to Executive MBA students on Hispanic marketing at Pepperdine University's Graziadio School of Business and Management, where she earned her MBA.
Terry's two best-selling books: Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, and The $3.5 Trillion Advantage - A Marketer's Guide to Growing Revenue In Today's America are on the shelves of marketing who's who in corporate America.
Terry is an immigrant from Ecuador and is a proud U.S. citizen. She is fluent in English and Spanish, and is conversant in Italian. She is based in Burbank California. Her passion is traveling the world and immersing herself in new cultures and her greatest source of pleasure and relaxation is cooking and hosting friends and family.