Terry Soto is a Fortune 500 corporate adviser, best-selling author and sought-after speaker. She is one of the country's foremost experts on growth strategy and implementation for multicultural markets.
For the last 18 years, best in class companies have sought her advice on how to relevantly expand their strategies to grow revenue and gain competitive advantage in multicultural markets.
Terry speaks extensively to executive groups across the country at corporate retreats, annual conferences and thinks tanks. And, she lectures on revenue growth strategies at Pepperdine University Graziadio School of Business and Management, her MBA Alma Mater.
Her thought leadership has been featured in business and trade media including Forbes, MarketWatch, The Huffington Post, Ad Age, American Banker and more. As a member of the Forbes Business Council, she is a regular Forbes.com and Forbes Expert Panel contributor.
Terry’s best-selling books: Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative, and The $3.5 Trillion Advantage - A Marketer's Guide to Growing Revenue in Today's America have become must-reads for corporate executives and are available at Amazon, Barnes & Noble and 800ceoread.