Terry Soto is CEO and Founder of About Marketing Solutions, Inc. (AMS), a well-respected marketing strategy and implementation services firm in Burbank, California.
Our focus is on accelerating clients' top-line growth by ensuring careful alignment between a brand’s business objectives, collaboration between internal partners, a deep understanding of diverse consumer targets, applicable data analytics, and contextually relevant, engaging and measurable marketing implementation.
We understand that marketing is increasingly challenging and complex especially as marketers attempt to quickly adapt to and adopt new and constantly evolving ways of reaching and engaging diverse consumers. We get that increasingly, budgets are limited, marketing is digital, platforms abound, and the metrics and tools are complex.
We help marketers facing challenges such as knowing how to use data and intelligence to guide marketing efforts, gaining clarity on whether messages are influencing and engaging their audience, being more targeted in their selection among the plethora of platform choices, and enabling measurement of true ROI against business growth goals.
In our 19 year history, we’ve helped many Fortune 1000 companies meet these challenges and more and enabled them to maximize marketing impact while minimizing budget inefficiencies. Our work is also grounded on foundational experience working for some of the country's most iconic brands at leading market research and advertising agencies including The National Research Group, Lieberman Research Worldwide, J Walter Thompson, and TBWA Chiat / Day Advertising.