About Marketing Solutions provides strategic intelligence about how the US marketplace is evolving and guidance
on what these changes mean for marketing, sales and customer experience strategy and implementation.
WHAT CONSULTING CLIENTS SAY
“Working with Terry was an eye-opening experience and she proved to be a great resource for putting us on a path to sustainable growth.”
— H&R Block
WHAT WE DO
About Marketing Solutions, Inc. provides strategic intelligence about how the U.S. marketplace is evolving and guidance on what these changes mean for marketing, sales, and customer experience strategy and implementation.
We focus on accelerating clients' top-line growth by ensuring strategic alignment, a brand’s business, and marketing objectives, orchestrating collaboration between internal partners, applying a deep understanding of diverse consumer targets, leveraging applicable data analytics, and ensuring contextually relevant, engaging, and measurable marketing implementation.
For 19 years, we've successfully helped many Fortune 1000 companies maximize marketing impact while maximizing limited budgets because we always keep two things in mind: 1) the business context in which our clients’ brand marketing strategies exist and 2) the importance of looking beyond the marketing organization to help ensure cross-organization support and alignment with strategies and implementation.
Our approach is holistic and our number one goal after working with a client is to have significantly improved their business condition.
While Covid-19 has disrupted our traditional speaking methods for the foreseeable future, it's good to know the meeting industry and corporations have been successfully live streaming speaking and workshop content for years.
Executives already find virtual formats valuable especially as they work to stay productive and informed during this pandemic, not to mention the savings on travel costs and time.
We've been successfully speaking online for years for corporate and academic events.
When you’re ready to leverage online to inform and train your teams on maximizing their marketing impact and dollars, let's talk.
Terry Soto speaking at Hispanic Retail 360. Hover over video to turn audio on!
MOVING THE NEEDLE THROUGH POWERFUL CONTENT MARKETING
According to The CMO Council, marketers will soon spend over 50% of limited marketing dollars on content marketing, yet only 35% of marketers can demonstrate the impact generated by content marketing efforts. In this talk, marketers will learn the following:
What content marketing is and is not meant to do
How to align content with business goals and the customer journey in a measurable manner
How to implement a systematic diagnostic process that determines content marketing effectiveness
How to optimize content for maximum engagement and sales results
THE CUSTOMER EXPERIENCE: NO LONGER THE SOLE REALM OF MARKETING
Marketers are being tasked with ensuring a positive customer journey, but this requires aligning marketing strategies and collaborating with often siloed back-end operations. In this talk, marketers will learn the following:
How to advocate for the customer experience across product, sales, service and back end operations
How to effectively communicate the WIIFM (What's In It For Me) that will mobilize internal partners to work in unison
How to gain senior leadership commitment to guide, communicate and measure the impact of alignment
How to develop a process to manage internal alignment that effectively supports a positive customer experience.
“It rightly addresses Hispanic Marketing as a key component within the broader context of a company’s overall corporate objectives and strategies.”
- Lou Nieto
Former President, ConAgra Consumer Products