ARE YOU READY TO THRIVE IN

THE MULTICULTURAL MARKET?

Accelerate revenue, market share growth, and brand loyalty by avoiding the missteps. I help Fortune 1000 leaders enter and thrive in the $3.5 Trillion multicultural market. Let's talk about how I can do the same for you.

 

WORK WITH ME

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“Terry's deep degree of experience in ethnic strategic planning and marketing, especially in the Hispanic market, is second to none.”

—  Nash Finch Company
Accelerating revenue growth requires tapping as many sources of revenue as possible. As such, future oriented leaders must ready their employees and organizations to benefit from the greatest demographic and cultural changes of the 21st century.

The focus of my advisory work for over eighteen years has been advising Fortune 500 companies like Coca Cola, Citibank, Disney, ALDI, Verizon Wireless, AutoZone, H&R Block and on how to thrive in new cultural markets in the U.S. and Internationally .

My approach is holistic and my number one goal when I finish working with a client is to have significantly improved their business condition.

“Working with Terry was an eye-opening experience and she proved to be a great resource for putting us on a path to sustainable growth.”

—  H&R Block

SERVICES

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TAKING SPEAKING ONLINE

The meeting and conference planning industry has been seriously disrupted by Covid-19 for the foreseeable future impacting speakers, associations and corporations along with their supply chains.

 

The good news is that the conference industry and corporations have been successfully live streaming conference and workshop content for years, so we know it works. 

 

The to other piece of good news is that executives see value in this format now and are willing to pay for topical content they deem important especially as they work through this pandemic.

 

With a little retooling, the conference and speaking industry will evolve in ways which may outlive the current crisis. Do I hear new revenue stream in the making?

 

I have been successfully speaking online for years. At times, even my MBA lectures for Pepperdine University Business School are done online when I’m traveling on business.

 

So, if you’re looking for a dynamic, insightful and provocative speaker who will inspire and provide immediate value to your audience online? Let's talk.

Terry Soto speaking at Hispanic Retail 360. Hover over video to turn audio on!

WHAT SPEAKING CLIENTS SAY

“Terry Soto has delighted attendees at our Hispanic Retail 360 conference with impactful presentations over the years.”

—  Convenience Store News

 

SPEAKING CLIENTS

SPEAKING TOPICS

BOOK ONE OF THE COUNTRY'S FOREMOST EXPERTS ON
REVENUE GROWTH AND IMPLEMENTATION.

“STAYING IN MOTION IN TIMES OF CRISIS.”

Immediate 6 steps you can take now to stay in motion, adapt to the changes and ultimately come out on top post-crisis.

  • Learn what your company must do now to stay in motion amid the changing environment.

  • Define how you should be re-inventing, re-imagining, re-tooling, re-purposing, re-packaging, re-messaging or re-pricing what your customers love about what you sell.

 

“RETAINING CUSTOMER LOYALTY AND SALES.”

Top 5 steps to remind, communicate, demonstrate the value you bring to your customers.

  • Learn how to continue creating access to the products or services your customer love – safely and with the same quality, speed, reliability that makes your products or service worth buying

  • How to assure customers that your brand is holding tight to its values and is committed to delivering despite the current crisis.

 

“TURNING COVID CRISIS INTO GROWTH OPPORTUNITY.”

The top 5 things your company must do for your customers to demonstrate you are going the extra distance for them which translates into upsides for them.

  • What to say to show customers that you are willing, ready and able to do everything in your power to support them.

  • How to inspire confidence by conveying that you welcome a deeper understanding of customer needs.

  • How demonstrate your willingness to change and integrate customer needs into your business model permanently even once out of this crisis.

 

BOOKS

 

“The $3.5 Trillion Advantage shows marketers the way to the money in multicultural America!”

- Johanna Marolf

Former Director Latino, H&R Block

“It rightly addresses Hispanic Marketing as a key component within the broader context of a company’s overall corporate objectives and strategies.”

- Lou Nieto

Former President, ConAgra Consumer Products

RESOURCES

 

MY blog

MY podcast

On CAMERA INSIGHTS

Speaker SHEET

 

GET IN TOUCH

NEWSLETTER

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Email:    terrysoto@aboutmarketingsolutions.com

Direct:   818.842.9688

Mobile:  310.713.0241

© 2020 about marketing solutions, inc.. 

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