We provide strategic intelligence about how the US marketplace is evolving and guidance on
what these changes mean for marketing, sales & the customer experience.
WHAT WE DO
About Marketing Solutions, Inc. is a marketing strategy and implementation services company.
Our focus is on accelerating clients' top-line growth by ensuring careful alignment between a brand’s business objectives, collaboration between internal partners, a deep understanding of diverse consumer targets, applicable data analytics, and contextually relevant, engaging and measurable marketing implementation.
We do this in three ways: 1) we consider the business context in which our clients’ marketing strategies exist, 2) we employ data analytics-driven market insights and information to successfully align marketing content with customer journeys and 3) we ensure cross-organizational support and alignment with marketing strategies and implementation.
Our approach is holistic and our number one goal when working with a client is to significantly improve their business condition.
“Working with Terry was an eye-opening experience and she proved to be a great resource for putting us on a path to sustainable growth.”
— H&R Block
While Covid-19 has disrupted our traditional speaking methods for the foreseeable future, it's good to know the meeting industry and corporations have been successfully live streaming speaking and workshop content for years.
Executives already find virtual formats valuable especially as they work to stay productive and informed during this pandemic, not to mention the savings on travel costs and time.
We've been successfully speaking online for years for corporate and academic events.
When you’re ready to leverage online to inform and train your teams on maximizing their marketing impact and dollars, let's talk.
Terry Soto speaking at Hispanic Retail 360. Hover over video to turn audio on!
MOVING THE NEEDLE THROUGH POWERFUL CONTENT MARKETING
According to The CMO Council, marketers will soon spend over 50% of limited marketing dollars on content marketing, yet only 35% of marketers can demonstrate the impact generated by content marketing efforts. In this talk, marketers will learn the following:
What content marketing is and is not meant to do
How to align content with business goals and the customer journey in a measurable manner
How to implement a systematic diagnostic process that determines content marketing effectiveness
How to optimize content for maximum engagement and sales results
INTERNAL ALIGNMENT AND COLLABORATION: THE CUSTOMER JOURNEY IS NOT THE SOLE REALM OF MARKETING
Marketers are being tasked with ensuring a positive customer journey, but this requires aligning marketing strategies and collaborating with often sIloed back-end operations. In this talk, marketers will learn the following:
How to advocate for the customer experience across product, sales, service and back end operations
How to effectively communicate the WIIFM that will mobilize internal partners to work in unison
How to gain senior leadership commitment to guide, communicate and measure the impact of alignment
How to develop a process to manage internal alignment and support for the customer journey.
“It rightly addresses Hispanic Marketing as a key component within the broader context of a company’s overall corporate objectives and strategies.”
- Lou Nieto
Former President, ConAgra Consumer Products